The first step for this assignment was creating the logo. It was required to be abstract and not based closely on a relevant motif, like a light bulb or a leaf. I wanted to invoke clean energy, harmony, “infinity,” and progress, so I drew inspiration from the recycling symbol and a wind turbine to create the symbol logo. I wanted my font to be sleek and modern while remaining friendly and accessible with an emphasis on “Infinity.” Completed in Adobe Illustrator.
