Pink Clover Cafe is a small business that sells stickers on Etsy. As the store’s sole designer, I was tasked with designing a logo as well as several of the products to be sold. I pinpointed our target audience (American women active on social media aged 15-25 with an interest in "cutesy" things) and built a visual identity catered to that demographic. In all the work I did for PCC, I aimed to capture the brand’s personality: cute, playful, and feminine.
