After establishing the visual identity system for PopFlex, I implemented it in a mockup of the website. This is based on a screenshot of the official website; the image and the general layout remains the same, but I replaced the colours, font, and logo with my redesign. I also created an ad. Most PopFlex ads use photos of models, so while I didn't have access to those assets, I instead just experimented with how the fonts and colours would look in a graphic on their own. Completed in Adobe Illustrator,
