PCC wanted stickers that were relatively simple, appealed to the core audience of 15-25 year old women, and were, above all, cute. I created the concept of a series of stickers combining fruits with animals. The subjects were drawn simply, and I developed the visual style to look like it was drawn in crayon. The baby possums were designed to look like unripe strawberries. At the time of my departure, the strawberry possum stickers (the "strawssums", as I call them) were the #1 best sellers. Completed in Procreate.
